Credentials

CREDENTIALS

EDUCATION

 M.S., Biology/Nutrition, University of Bridgeport, CT

 Registered Dietitian:  Massachusetts General Hospital internship, Boston, MA

 B.S., Dietetics, summa cum laude, University of California, Davis, CA

Studies in French cuisine: La Varenne, Ecole de Cuisine, Paris, France

 CERTIFICATES

American Dietetic Association certificate in Child and Adolescent Obesity

 PROFESSIONAL EXPERIENCE

 FOODSAVVY, Food and Nutrition Consulting          

September 1995 – Present

 Clients include:  Washington State Dairy Board, Valley Fig Growers, Keebler Foods Co., Ketchum Public Relations, Inc., Sun Diamond Growers of California, Northwest Pear Bureau, Specialty Brands, Torme & Company, Porter Novelli, National Onion Assoc., Washington Fryer Commission, J. Neeley Company, Fran’s Healthy Helpings.

 *Authored articles for magazines, booklets and websites.

 *Designed web site and managed on-line consumer nutrition service “Ask Lorelle.”

 *Created recipes for packaging, public relations and marketing.

*Consulted on product reformulations and created new product prototypes.

 *Served as media spokesperson for food products.

 SPECIALTY BRANDS, San Francisco, California    

Consumer Affairs and Test Kitchen Manager

1987 – 1995

 Directed consumer affairs and test kitchen departments (staff of thirteen) for $300 million North American manufacturer of Fleischmann’s Yeast, Spice Islands, Durkee, French’s, Dromedary, Blue Ribbon, Tone’s and Dec A Cake products.

 *Managed test kitchen in product performance testing and the development of recipes and consumer communications for advertising, public relations and packaging.

*Responsible for writing, editing and recipe development for two cookbooks in U.S. and Canadian versions.

*Established 800 number and consumer affairs services providing one-on-one assistance to over 85,000 American and Canadian consumers annually.

 *Served as media spokesperson for television, radio and print media.

*Collaborated with marketing and R&D to create and launch innovative food products.

 SAFEWAY STORES INC., Oakland, California           

Nutritionist

1984 – 1986

 Responsible for consumer communications, point-of-purchase information and recipes for one of the world’s largest food retailer’s award-winning Nutrition Awareness Program ($2 million annual budget).

*Wrote and edited booklets (circulation 1 million) and magazine (circulation 1.5 million) articles about nutrition, cooking and food preparation.

*Created recipes and styled food for photography.

*Developed recipe card program for meat and seafood departments.

 YAN CAN & COMPANY, Foster City, California          

Food Specialist

1982 – 1983

 *Responsible for writing, editing, recipe and product testing for world-renowned telechef, Martin Yan.