•INSPIRE others to enjoy cooking and eating together.  

 •TICKLE a spirit of adventure with food – expand one’s “food comfort zone.”

 • HELP make if fun and easy to eat more fruits, veggies, whole grains and healthful fats.

 •DEFY the notion that eating healthfully means compromising taste, eye appeal and sophistication. 

 •PROMOTE lifestyles (not restrictive diets) in the belief that what you eat impacts how you feel, perform and look, today and in your future.