Photo by Lorelle Del Matto
Do recipes help sell your product? If the answer is yes, what’s the difference between a recipe developed by a professional and a recipe from your mother-in-law or pulled from the internet? Having managed a test kitchen and consumer affairs department, Lorelle is tuned into creating recipes that bring compliments, not complaints. With experience as a food stylist, Lorelle can tailor recipes to your photographic needs.
A recipe developed by Lorelle:
- Showcases your product as the star ingredient
- Is written and tested so every cook is successful making it. (The recipe works with common kitchen equipment and is tailored to the demographics of your consumer.)
- Is appropriate for the communication vehicle (print, online, package, point-of-purchase), consumer’s budget and timing, season or holiday if applicable
- Generates repeat sales and loyalty
Here’s what clients say about Lorelle’s recipes:
“Our food stylist loves Lorelle’s recipes because they consistently work – she doesn’t have to revise them on the set at the photo studio! “
“Our magazine test kitchen didn’t make a single change to the recipes, can you do three more?”
Recipe Services
- Develop recipes to showcase specific product(s) for websites, packaging, PR, advertising and other communications
- For a particular population group or health condition or to meet a specific nutritional profile
- Nutritional analysis and diabetic exchanges Adapt professional chefs’ recipes for success in home kitchens
- Adapt professional chefs’ recipes for success in home kitchens
Links To Recipes (PDFs):
Recipes Newspaper Ad
Recipe Newspaper Ad2
Recipes for Sunsweet Package
Recipe for Newspaper PR
Haggen Market Magazine
Recipes for Keebler Package2
Recipes for Keebler Package
Recipes for Booklet
On-Line Recipes:
Washington State Dairy Board
Valley Fig Growers:
Steak Ribbons
Barley and Bow Tie Pilaf with Figs and Lemon
Mufuletta
Mini Ginger Pear Cakes
Please contact Lorelle for more samples of her work.
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